Thanks for stopping by, Moo team!
I've pulled together a selection of work that speaks directly to MOO's design-led, craft-first culture, spanning brand systems, graphic identity, campaign creative, and print production across consumer lifestyle, FMCG, and premium branded product environments. My experience runs from owning brand guidelines and graphic systems end-to-end through to working directly with production specifications and factory output, with a consistent focus on quality, consistency, and considered design at every touchpoint.
Curious to see more? Explore my full portfolio
A London-based visual alchemist who transforms empathetic connectivity into visual storytelling, bridging the gap between your goals and your audience.
Remy Sleep
Doze Drinks Branding and Launch
How do you make better sleep feel like a dream you can hold?
Gousto
Brand Refresh & Creative System
How do you turn a recipe box brand into a lifestyle people want to come back to?
Secret Cinema
Grease: The Live Experience Launch Campaign & Show Graphics
How do you translate a beloved movie musical into an immersive live experience?
Remy Sleep
Creative and Brand Evolution
How do you evolve a sleep brand to feel less techy and more like an elevated lifestyle brand?
Talking Tables
Christmas Crowd Games Range
How do you make a Christmas game feel like a tradition worth keeping?
Photobox • Hofmann • PosterXXL
Photobox Group Packaging Rebrand
How do you turn operational consolidation into a better gifting experience?
Brands I've Worked With
Myself and the AVR team have loved working with André from day one. He has a creative flair which makes its way into all elements of his design approach and work for us. Andre is a joy to work with; his communication is quick, highly professional and simultaneously incredibly warm. He feels like an extended part of the team, and always has! Totally integral, and I look forward to many more future projects together.
Amy Rowe • Founder and CEO, AVR Events
I love collaborating with André - it’s both productive and joyful. Our ideas evolve beautifully as he brings a deep, intuitive perspective to every project. He’s unafraid to dig into the purpose behind our work, asking the right questions to ensure his visual interpretations are both relevant and stunning.
Matthew Bennett • Senior Creative Director
André was a pleasure to work with—he took time to truly understand our brand and translated that into eye-catching, effective designs. The social media ads and posts he created were visually engaging and perfectly aligned with our tone and audience. His video ads, in particular, brought a fresh energy to our campaigns. Highly recommend him for any creative projects!
Kelsang Shakya • Co-founder, Chakow
Say Hey!
Live It, Own It, Be It, Love It.
Hey, I'm André
I'm a London-based creative and design leader, originally from San Francisco. I lead with both strategy and hands-on craft, defining a brand's direction one day, art directing a shoot or building out a world people can step inside the next. I've done it at Secret Cinema, Gousto, Photobox Group, Talking Tables and beyond.
I believe a brand's real job is to make someone feel something, nostalgic, proud, hungry, even divisive, because the moment someone feels something, they start to belong to it. That's why empathy sits at the centre of how I work. Strategy gives that feeling direction. Craft gives it shape. Together, that's how a brand becomes part of someone's life, not just their feed.
If you believe great work should make someone feel something too, let's chat!