Creative and Brand Evolution
Remy Sleep
The Brief
Insight
Objective:
Better sleep is not only something people need. It is something they want to imagine for themselves. The opportunity was to shift Remy from functional product messaging into a more editorial world of rest, comfort and lifestyle aspiration, helping products like the Pod and Lounger feel less like problem-solvers and more like invitations into better daily rituals.
To evolve Remy Sleep’s creative direction across digital, social, paid media, product storytelling and campaign touchpoints, moving the brand towards a warmer, more editorial expression of rest.
The challenge was to create a more ownable and emotionally resonant brand world while still supporting performance, conversion and commercial goals. Remy needed to feel softer, more contemporary and more connected to the rituals of better sleep without losing clarity around product benefits.
I led the creative and brand evolution for Remy Sleep, defining a more editorial visual direction across photography, video, motion, paid social, product storytelling, landing pages and campaign assets. My role was highly hands-on, spanning art direction, photo and video editing, motion graphics, campaign concepting and asset creation, while directing wider execution across content house partners, marketing executives, email, web, landing page and influencer deliverables.
Creative Direction: André Harris, Jr.
Photography: Benny Duckhouse, André Harris, Jr.
Editing: André Harris, Jr.
Graphic Design/Motion Graphics: André Harris, Jr.
Special Thanks To: Will, Maddie, Lissie, Dina, Ruxi, Carla, Nicole, Amelia, Lawrence, Lucas, Abeer, Steph, and Tillie🐾 !
Role & Credits
I led the creative and brand evolution for Remy Sleep, defining a more editorial visual direction across photography, video, motion, paid social, product storytelling, landing pages and campaign assets. My role was highly hands-on, spanning art direction, photo and video editing, motion graphics, campaign concepting and asset creation, while directing wider execution across content house partners, marketing executives, email, web, landing page and influencer deliverables.
Creative Direction: André Harris, Jr.
Photography: Benny Duckhouse, André Harris, Jr.
Editing: André Harris, Jr.
Graphic Design/Motion Graphics: André Harris, Jr.
Special Thanks To: Will, Maddie, Lissie, Dina, Ruxi, Carla, Nicole, Amelia, Lawrence, Lucas, Abeer, Steph, and Tillie🐾 !
Creative and Brand Evolution
Remy Sleep
Better sleep is not only something people need. It is something they want to imagine for themselves. The opportunity was to shift Remy from functional product messaging into a more editorial world of rest, comfort and lifestyle aspiration, helping products like the Pod and Lounger feel less like problem-solvers and more like invitations into better daily rituals.
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
Live it. Own it. Be it. Love it.
André Harris, Jr. Creative | AH Design, Intl. 2026
Better sleep is not only something people need. It is something they want to imagine for themselves. The opportunity was to shift Remy from functional product messaging into a more editorial world of rest, comfort and lifestyle aspiration, helping products like the Pod and Lounger feel less like problem-solvers and more like invitations into better daily rituals.
Creative and Brand Evolution
Remy Sleep
The Brief:
To evolve Remy Sleep’s creative direction across digital, social, paid media, product storytelling and campaign touchpoints, moving the brand towards a warmer, more editorial expression of rest.
The challenge was to create a more ownable and emotionally resonant brand world while still supporting performance, conversion and commercial goals. Remy needed to feel softer, more contemporary and more connected to the rituals of better sleep without losing clarity around product benefits.
Insight:
Better sleep is not only something people need. It is something they want to imagine for themselves. The opportunity was to shift Remy from functional product messaging into a more editorial world of rest, comfort and lifestyle aspiration, helping products like the Pod and Lounger feel less like problem-solvers and more like invitations into better daily rituals.
Role & Credits:
I led the creative and brand evolution for Remy Sleep, defining a more editorial visual direction across photography, video, motion, paid social, product storytelling, landing pages and campaign assets. My role was highly hands-on, spanning art direction, photo and video editing, motion graphics, campaign concepting and asset creation, while directing wider execution across content house partners, marketing executives, email, web, landing page and influencer deliverables.
Creative Direction: André Harris, Jr.
Photography: Benny Duckhouse, André Harris, Jr.
Editing: André Harris, Jr.
Graphic Design/Motion Graphics: André Harris, Jr.
Special Thanks To: Will, Maddie, Lissie, Dina, Ruxi, Carla, Nicole, Amelia, Lawrence, Lucas, Abeer, Steph, and Tillie🐾 !