Doze Drinks Branding and Launch
Remy Sleep
Doze Drinks Branding and Launch
Remy Sleep
https://www.instagram.com/dozedrinksuk/
While at Remy Sleep, I had the exciting opportunity to completely own the branding, marketing, and launch of a new sleep drink product. I started by researching the competitive landscape and workshopping the target personae and the product features/advantages/benefits with the wider team. The personae development included problem statements, positioning before, during, and after product use, and a targeted marketing funnel for each personae leveraging various activations channels.
I used the competitive landscape to develop the product packaging so it would stand out amongst similar products. After developing the visual identity and tone-of-voice, ideation on the creative direction of both pre-launch and launch campaign began. After two photoshoots and a video shoot, we successfully launched and introduced the world to Doze Drinks.
Objective:
Objective: to develop branding, go-to-market strategy, and launch campaigns for a functional sleep-enhancing beverage.
https://www.instagram.com/dozedrinksuk/
While at Remy Sleep, I had the exciting opportunity to completely own the branding, marketing, and launch of a new sleep drink product. I started by researching the competitive landscape and workshopping the target personae and the product features/advantages/benefits with the wider team. The personae development included problem statements, positioning before, during, and after product use, and a targeted marketing funnel for each personae leveraging various activations channels.
I used the competitive landscape to develop the product packaging so it would stand out amongst similar products. After developing the visual identity and tone-of-voice, ideation on the creative direction of both pre-launch and launch campaign began. After two photoshoots and a video shoot, we successfully launched and introduced the world to Doze Drinks.
Creative Direction and Strategy: André Harris, Jr.
Photography: Benny Duckhouse
Videography: Jacek Zmarz
Photo/Video Editing and Motion Graphics: André Harris, Jr.
Email Design: Carla Centrone
Voiceover: Claire Engall
Special Thanks To: Charlotte!
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2026
https://www.instagram.com/dozedrinksuk/
While at Remy Sleep, I had the exciting opportunity to completely own the branding, marketing, and launch of a new sleep drink product. I started by researching the competitive landscape and workshopping the target personae and the product features/advantages/benefits with the wider team. The personae development included problem statements, positioning before, during, and after product use, and a targeted marketing funnel for each personae leveraging various activations channels.
I used the competitive landscape to develop the product packaging so it would stand out amongst similar products. After developing the visual identity and tone-of-voice, ideation on the creative direction of both pre-launch and launch campaign began. After two photoshoots and a video shoot, we successfully launched and introduced the world to Doze Drinks.
Doze Drinks Branding and Launch
Remy Sleep
Objective: to develop branding, go-to-market strategy, and launch campaigns for a functional sleep-enhancing beverage.
https://www.instagram.com/dozedrinksuk/
While at Remy Sleep, I had the exciting opportunity to completely own the branding, marketing, and launch of a new sleep drink product. I started by researching the competitive landscape and workshopping the target personae and the product features/advantages/benefits with the wider team. The personae development included problem statements, positioning before, during, and after product use, and a targeted marketing funnel for each personae leveraging various activations channels.
I used the competitive landscape to develop the product packaging so it would stand out amongst similar products. After developing the visual identity and tone-of-voice, ideation on the creative direction of both pre-launch and launch campaign began. After two photoshoots and a video shoot, we successfully launched and introduced the world to Doze Drinks.
Creative Direction and Strategy: André Harris, Jr.
Photography: Benny Duckhouse
Videography: Jacek Zmarz
Photo/Video Editing and Motion Graphics: André Harris, Jr.
Email Design: Carla Centrone
Voiceover: Claire Engall
Special Thanks To: Charlotte!