Gousto Brand Refresh
Gousto
Gousto Brand Refresh
Gousto
Objective:
To refresh the pre-existing Gousto brand to make it more modern and flexible, enhance both current and new customer journeys, and to increase the perceived value of the product and company.
One of Gousto's core values is “We Celebrate Food”: the recipes, the ingredients, the photography, the way it is cooked, what it is cooked with, how it tastes. I strategically leaned onto this value to lead the creative evolution of Gousto’s identity.
The refresh included modernising typography, editorialising photography, and developing a food-based colour palette to balance appetite appeal with brand sophistication. Working with design and marketing teams, I ensured the new aesthetic cohesively scaled across packaging, social content, and CRM touchpoints. The updated brand language gave Gousto a more contemporary voice and visual confidence, supporting its transition from functional meal-kit service to a household name celebrating everyday food culture.
Creative Direction/Lead Designer: André Harris, Jr.
Designers: Andrea Rampazzo, Anezka Kratkocka
Photographer: Mike English
Food Stylist: Alice Feaver
Production Manager: Vicki Glover
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
One of Gousto's core values is “We Celebrate Food”: the recipes, the ingredients, the photography, the way it is cooked, what it is cooked with, how it tastes. I strategically leaned onto this value to lead the creative evolution of Gousto’s identity.
The refresh included modernising typography, editorialising photography, and developing a food-based colour palette to balance appetite appeal with brand sophistication. Working with design and marketing teams, I ensured the new aesthetic cohesively scaled across packaging, social content, and CRM touchpoints. The updated brand language gave Gousto a more contemporary voice and visual confidence, supporting its transition from functional meal-kit service to a household name celebrating everyday food culture.
Gousto Brand Refresh
Objective:
To refresh the pre-existing Gousto brand to make it more modern and flexible, enhance both current and new customer journeys, and to increase the perceived value of the product and company.
One of Gousto's core values is “We Celebrate Food”: the recipes, the ingredients, the photography, the way it is cooked, what it is cooked with, how it tastes. I strategically leaned onto this value to lead the creative evolution of Gousto’s identity.
The refresh included modernising typography, editorialising photography, and developing a food-based colour palette to balance appetite appeal with brand sophistication. Working with design and marketing teams, I ensured the new aesthetic cohesively scaled across packaging, social content, and CRM touchpoints. The updated brand language gave Gousto a more contemporary voice and visual confidence, supporting its transition from functional meal-kit service to a household name celebrating everyday food culture.
Creative Direction/Lead Designer: André Harris, Jr.
Designers: Andrea Rampazzo, Anezka Kratkocka
Photographer: Mike English
Food Stylist: Alice Feaver
Production Manager: Vicki Glover