Christmas Crowd Games Range
Talking Tables
The Brief
Insight
Objective:
Christmas games packaging almost always defaults to the same seasonal shorthand: red, green, snow, Santa. The stronger opportunity was to position Christmas Crowd not as a seasonal novelty but as a premium gifting product that earns a permanent place in the ritual of Christmas itself. Packaging that felt as considered as the occasion could justify space on a high-end retail shelf and in customers' homes year after year.
To refresh the visual identity and packaging system for the Christmas Crowd games range, creating a more premium, giftable feel with clear shelf impact across high-end retail during the festive season.
I led the creative direction and packaging design across the full range, refining the Christmas Crowd logo, building the visual system and directing the design and artwork team throughout.
Creative Director/Lead Designer: André Harris, Jr.
Product Developer: Amy Bowers
Designer: Fay Fleet
Artworkers: Carey Marks, Maria Calvo Ojeda
Role & Credits
I led the creative direction and packaging design across the full range, refining the Christmas Crowd logo, building the visual system and directing the design and artwork team throughout.
Creative Director/Lead Designer: André Harris, Jr.
Product Developer: Amy Bowers
Designer: Fay Fleet
Artworkers: Carey Marks, Maria Calvo Ojeda
Christmas Crowd Games Range
Talking Tables
Christmas games packaging almost always defaults to the same seasonal shorthand: red, green, snow, Santa. The stronger opportunity was to position Christmas Crowd not as a seasonal novelty but as a premium gifting product that earns a permanent place in the ritual of Christmas itself. Packaging that felt as considered as the occasion could justify space on a high-end retail shelf and in customers' homes year after year.
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
Live it. Own it. Be it. Love it.
André Harris, Jr. Creative | AH Design, Intl. 2026
Christmas games packaging almost always defaults to the same seasonal shorthand: red, green, snow, Santa. The stronger opportunity was to position Christmas Crowd not as a seasonal novelty but as a premium gifting product that earns a permanent place in the ritual of Christmas itself. Packaging that felt as considered as the occasion could justify space on a high-end retail shelf and in customers' homes year after year.
Christmas Crowd Games Range
Talking Tables
The Brief:
To refresh the visual identity and packaging system for the Christmas Crowd games range, creating a more premium, giftable feel with clear shelf impact across high-end retail during the festive season.
Insight:
Christmas games packaging almost always defaults to the same seasonal shorthand: red, green, snow, Santa. The stronger opportunity was to position Christmas Crowd not as a seasonal novelty but as a premium gifting product that earns a permanent place in the ritual of Christmas itself. Packaging that felt as considered as the occasion could justify space on a high-end retail shelf and in customers' homes year after year.
Role & Credits:
I led the creative direction and packaging design across the full range, refining the Christmas Crowd logo, building the visual system and directing the design and artwork team throughout.
Creative Director/Lead Designer: André Harris, Jr.
Product Developer: Amy Bowers
Designer: Fay Fleet
Artworkers: Carey Marks, Maria Calvo Ojeda