The Christmas Crowd range is a collection of games for all ages to be enjoyed during the Christmas season. I was asked to re-develop the range visual identity to both feel more premium and stand out on high-end retailer’s shelves. I wanted the designs to be so appealing that customers would make the games part of family traditions for years to come.

After refreshing the Christmas Crowd logo, I found inspiration in luxe, rich, and eye popping jewel tones. Angular colour blocking gave dynamic energy while having a modern timelessness. Topping off the range with accents in champagne gold foiling helps bring the glitz to the glamour, making this range pop with warmth on the holiday season shelves.