Ever since the Summer of Love in 1967, San Francisco has been a central hub of summer festivals whether they be for music, art, commerce, food, awareness, culture, etc. This drives both residents and tourists alike in the thousands to many locations that are near a Whole Foods Market.

 

To help drive those one-off sales, I created this campaign branding that represented the vibrancy of the San Francisco summer while invoking the ease of that summertime feeling. Using the city map in the toolkit, individual stores could localise their signage to align with events that were happening near them, thus helping the product displays speak directly to visiting customers