![](https://static.wixstatic.com/media/5a82e5_ae2efd38f8a6414386acb4a3fbd72c67.jpg/v1/fill/w_147,h_65,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5a82e5_ae2efd38f8a6414386acb4a3fbd72c67.jpg)
branding +
Execution
the poor man's players
![](https://static.wixstatic.com/media/5a82e5_be949e909e2d46f0b16a4157f6798490~mv2.gif)
![](https://static.wixstatic.com/media/5a82e5_c43f491e9a814f3e939fa682592940f2.jpg/v1/fill/w_147,h_93,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5a82e5_c43f491e9a814f3e939fa682592940f2.jpg)
OBJECTIVE
To create the visual identity for a new nomadic theatre company based out of San Francisco and Los Angeles, CA in time for their first produciton.
process
The Poor Man's Players was a new kind of theatre production company that would travel between Los Angeles and San Francisco hosting independent productions of plays. I was tasked to provide the image of this company, with the only direction being the necessity of coins being thrown into a hat (to give a sense of comedic irony that the company stood for.)
I set out with a 1920s Broadway inspired mood, and arranged the type to have playful kinetic energy. The letter "y" tossing the symbolic drama/comedy branded coins into the "poor man's" "n" helped whimsically address the client's requirement. Lastly, once expanding to the website design, I fashioned it to look like the website was a playbill posted on an alleyway brick wall in old
New York City.
![](https://static.wixstatic.com/media/5a82e5_4df13f4e00b545b79ae4ef824afaf3c7.jpg/v1/fill/w_147,h_101,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5a82e5_4df13f4e00b545b79ae4ef824afaf3c7.jpg)
![](https://static.wixstatic.com/media/5a82e5_53a0eaad8262444bb498cab6696e76b5.jpg/v1/fill/w_147,h_101,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5a82e5_53a0eaad8262444bb498cab6696e76b5.jpg)
![](https://static.wixstatic.com/media/5a82e5_fef2c2e640d64f4f9eb8e4fb7c8a135d.jpg/v1/fill/w_147,h_101,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5a82e5_fef2c2e640d64f4f9eb8e4fb7c8a135d.jpg)