CREATIVE LEADER • ART DIRECTOR • BRAND WORLDBUILDER • CREATIVE STRATEGIST • SYSTEMS THINKER • EXPERIENCE BUILDER • NARRATIVE ARCHITECT • AUDIENCE CONNECTOR •
Thanks for stopping by, Mishel!
I’ve curated a selection of work tailored to your Freelance Design Director opportunity, spanning bold brand builds, go-to-market campaigns, and high craft execution across lifestyle and challenger brands.
These projects reflect my experience leading end-to-end creative, from concept through to delivery, working closely with senior stakeholders to bring big ideas to life across brand, digital and campaign touchpoints.
Curious to see more? Explore my full portfolio
A London-based visual alchemist who transforms empathetic connectivity into visual storytelling, bridging the gap between your goals and your audience.
Remy Sleep
Doze Drinks Branding and Launch
How do you make better sleep feel like a dream you can hold?
Gousto
Brand Refresh & Creative System
How do you turn a recipe box brand into a lifestyle people want to come back to?
Remy Sleep
Creative and Brand Evolution
How do you evolve a sleep brand to feel less techy and more like an elevated lifestyle brand?
The Blackening
Branding and Visual System
How do you build a visual world where Black culture, nostalgia and futurism collide?
Secret Cinema
Wishmas Immersive Show Graphics & Worldbuilding
How do you make a Christmas wish feel like a storybook world guests can step inside?
Dock & Bay
Visual Brand Strategy Proposal
How do you make a colourful lifestyle brand feel brighter, clearer and more ownable?
Brands I've Worked With
Myself and the AVR team have loved working with André from day one. He has a creative flair which makes its way into all elements of his design approach and work for us. Andre is a joy to work with; his communication is quick, highly professional and simultaneously incredibly warm. He feels like an extended part of the team, and always has! Totally integral, and I look forward to many more future projects together.
Amy Rowe • Founder and CEO, AVR Events
I love collaborating with André - it’s both productive and joyful. Our ideas evolve beautifully as he brings a deep, intuitive perspective to every project. He’s unafraid to dig into the purpose behind our work, asking the right questions to ensure his visual interpretations are both relevant and stunning.
Matthew Bennett • Senior Creative Director
André was a pleasure to work with—he took time to truly understand our brand and translated that into eye-catching, effective designs. The social media ads and posts he created were visually engaging and perfectly aligned with our tone and audience. His video ads, in particular, brought a fresh energy to our campaigns. Highly recommend him for any creative projects!
Kelsang Shakya • Co-founder, Chakow
Howdy Hi!
I'm André: a London-based creative and design lead originally from San Francisco, CA. Since beginning my own creative journey over 15 years ago, I have conceptualised, designed, managed and directed a wide array of different projects across branding, marketing, physical product, digital product, and immersive experiential.
Like bridges, I make connections: to goals, to audiences, to concepts, to colleagues, to results. And each bridge embodies its own unique style and direction to make their connections. This requires creating for the customer/end-user with empathy, innovation, and strategy at the forefront. It is a journey where I lead and champion collaboration throughout the creative process with the customer, my teams, and stakeholders. With every brief, my goal is to not only build the best bridge– but to also have the best creative journey across that bridge towards lasting connections for all.
Every bridge has a story, and every solution to a brief is only as good as the journey it takes to tell that story. So pack your bags and lets get to crafting creative connections together!
Say Hey!
Live It, Own It, Be It, Love It.