To develop branding to be executed across all touchpoints for Gousto's first ever B2B conference.
My purchasing team approached me wanting a slew of collateral materials to support their inaugural supplier conference. Their request was to simply put the Gousto logo on each of the attendee touchpoints.
Seeing the opportunity to use visual identity to thematically lift the attendee experience, I came back to the stakeholders suggesting a core brand-forward visual identity specifically for the conference.
While there was opportunity to create bespoke branding for this conference, I felt strategically it was best to heavily rely on the core brand for the inaugural conference. Many of the attendees may not had seen much more outside of the Gousto website, so being heavily core brand focused was paramount.
By reducing the brand colour palette to just the dominant red and two secondary colours, using the brand photography and illustration style, and creating the conference logo as a subsidiary to the main logo, I was able to introduce the umbrella Gousto brand to the attendees while making the conference feel uniquely branded.