whole foods market
To create a seasonal marketing campaign comprising collateral design and visual merchandising to help drive sales of rosé wines.
Rosés are known as one of the wines of summer, and to help market to this I was tasked to create an entire marketing campaign derivative of an over-arching summer campaign. After coming up with the "Rosé Garden Party" concept for collateral design, I expanded it into a strong props and set concept to help frame the area where the rosés would be featured. Garden arches across the wine aisle adorned with grape leaves and pink roses made the area stand out while being the main vessel for carrying the campaign theme beyond the collateral. Foam picket fencing where the pickets were shaped like wine bottles accented the overall merchandising.