While at Secret Cinema, I developed immersive show graphics for Wishmas, an original festive experience built around the magic, ritual and emotional pull of making a wish. The opportunity was to help define the visual language of a new seasonal world, using graphic detail, environmental storytelling and guest-facing touchpoints to make the experience feel believable, warm and full of wonder.

The creative approach focused on building a cohesive graphic system that could support the show’s story across multiple spaces and moments. From signage and environmental graphics to narrative details, props and guest interactions, each touchpoint was designed to feel part of the same festive universe. The work balanced clarity and immersion, guiding guests through the experience while preserving the sense of magic and discovery at the heart of the concept.

Across art direction, graphic design and immersive storytelling, the project demonstrated how show graphics can help establish an original IP from the inside out. The final work helped transform Wishmas into a rich, characterful and story-led world, supporting a family-facing journey designed to feel memorable, magical and deeply seasonal.