An ambitious idea that would open a new revenue stream within Photobox: a concierge-style bespoke design service for customers' wedding books. With targeted USPs around convenience, curation, and the expertise of professional designers, there was enough market response to trial the idea.

I had the opportunity to wear the hats to start and manage the business from the ground up. This included designing the operational workflow, and sourcing platforms to increase efficiencies, I developed the branding and website to begin lead capture. I developed the customer journey to include an assessment which decided a graphic theme, receiving their photos, collaborative design revisions, and delivery in themed hand-packaging.

The proof-of-concept goal was organically achieved within a few months. After proving commercial viability with a simple business model and successful C-team pitch, the business invested and continued their first customer-facing service product ever launched.