While at Remy Sleep, I developed seasonal campaign creative that used timely cultural moments to reframe the brand’s weighted blankets through more emotional, lifestyle-led storytelling. The opportunity was to move beyond straightforward product messaging, using campaign moments to make better sleep feel more desirable, personal and relevant across website, paid social and digital touchpoints.

For Self-Love Valentine’s, I quickly identified an opportunity in my first week to create a timely campaign around rest, self-care and emotional comfort. Inspired by the surreal dreamscapism I wanted to bring to the brand, I juxtaposed the physical heaviness of a weighted blanket with the feeling of lightness better sleep can create, showing the products floating in a soft sky-like world. Using existing assets, I created a fast-turnaround campaign that took over the website and paid social ad sets within days.

For Sleep Cool for the Summer, the challenge was to increase weighted blanket revenue during a season when the category often faces a perception barrier around warmth. The creative direction made breathability and coolness feel immediately visible, using high-FPS footage of blankets moving with an airy, serene quality against snowy mountain landscapes. Across motion, stills and paid creative, the campaign turned a functional product message into a sensory visual story, repositioning weighted blankets as breathable, calming and seasonally relevant.