Rebrand Rollout
Gousto
Rebrand Rollout
Gousto
The Gousto Brand Refresh was one of the largest transformations in the company’s history, requiring a complete visual overhault across every channel. Working alongside brand leadership, I guided my team in applying the refreshed identity into packaging, marketing, web, and app. My focus was on maintaining cohesion and impact while bringing warmth and personality to the brand’s growing lifestyle narrative.
Through detailed art direction and cross-team collaboration, I ensured that every output, from recipe box and cards to the brand launch campaign, felt unified and strategically Gousto. The result was a successful rebrand rollout that strengthened consumer connection and positioned Gousto at the forefront of food lifestyle brands.
Objective:
Objective: To assist in directing and to lead in the execution of a rebrand that focuses on family, celebrates food and is visually disruptive yet appealing within the UK recipe box industry.
The Gousto Brand Refresh was one of the largest transformations in the company’s history, requiring a complete visual overhault across every channel. Working alongside brand leadership, I guided my team in applying the refreshed identity into packaging, marketing, web, and app. My focus was on maintaining cohesion and impact while bringing warmth and personality to the brand’s growing lifestyle narrative.
Through detailed art direction and cross-team collaboration, I ensured that every output, from recipe box and cards to the brand launch campaign, felt unified and strategically Gousto. The result was a successful rebrand rollout that strengthened consumer connection and positioned Gousto at the forefront of food lifestyle brands.
Branding: LaGUARDA Consultancy
Lead Designer: André Harris, Jr.
Head of Copy: Miranda Newsom
Designers: Andrea Rampazzo, Anezka Kratkocka
Photographer: Mike English
Production Manager: Vicki Glover
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2026
The Gousto Brand Refresh was one of the largest transformations in the company’s history, requiring a complete visual overhault across every channel. Working alongside brand leadership, I guided my team in applying the refreshed identity into packaging, marketing, web, and app. My focus was on maintaining cohesion and impact while bringing warmth and personality to the brand’s growing lifestyle narrative.
Through detailed art direction and cross-team collaboration, I ensured that every output, from recipe box and cards to the brand launch campaign, felt unified and strategically Gousto. The result was a successful rebrand rollout that strengthened consumer connection and positioned Gousto at the forefront of food lifestyle brands.
Rebrand Rollout
Gousto
Objective: To assist in directing and to lead in the execution of a rebrand that focuses on family, celebrates food and is visually disruptive yet appealing within the UK recipe box industry.
The Gousto Brand Refresh was one of the largest transformations in the company’s history, requiring a complete visual overhault across every channel. Working alongside brand leadership, I guided my team in applying the refreshed identity into packaging, marketing, web, and app. My focus was on maintaining cohesion and impact while bringing warmth and personality to the brand’s growing lifestyle narrative.
Through detailed art direction and cross-team collaboration, I ensured that every output, from recipe box and cards to the brand launch campaign, felt unified and strategically Gousto. The result was a successful rebrand rollout that strengthened consumer connection and positioned Gousto at the forefront of food lifestyle brands.
Branding: LaGUARDA Consultancy
Lead Designer: André Harris, Jr.
Head of Copy: Miranda Newsom
Designers: Andrea Rampazzo, Anezka Kratkocka
Photographer: Mike English
Production Manager: Vicki Glover