Post-Dragon’s Den Social Content Campaign
Chakow
Post-Dragon’s Den Social Content Campaign
Chakow
Objective:
For Chakow, I created a suite of social-first stills and videos to support the DTC bidet brand’s relaunch following its appearance on BBC’s Dragon’s Den. The opportunity was to turn a national TV moment into a social content engine, helping the brand capitalise on increased attention while making a product people do not always know how to talk about feel useful, sustainable and surprisingly easy to understand.
The creative approach balanced humour, education and trust. I edited clips from the Dragon’s Den episode into scroll-stopping social ads, leaning into memorable soundbites, playful copy and audio choices to make the category feel lighter and more approachable. Alongside this, I developed evergreen paid creative from instructional footage and UGC-style content, using warm validation and clear product demonstrations to explain how Chakow works, how it installs and why it fits into a more eco-conscious routine.
Across short-form video editing, motion graphics, captions, audio sourcing, light scripting and storyboarding, I produced over 10 unique videos with variants for paid and organic Meta and TikTok. The final content helped Chakow make the most of its post-show momentum, supporting a clearer product story across social channels and giving the brand a flexible set of assets for testing, education and ongoing performance creative.
Objective:
To create social-first video and still content for Chakow’s post-Dragon’s Den relaunch, using humour, UGC validation and instructional storytelling to build awareness, explain the product and support paid and organic growth.
For Chakow, I created a suite of social-first stills and videos to support the DTC bidet brand’s relaunch following its appearance on BBC’s Dragon’s Den. The opportunity was to turn a national TV moment into a social content engine, helping the brand capitalise on increased attention while making a product people do not always know how to talk about feel useful, sustainable and surprisingly easy to understand.
The creative approach balanced humour, education and trust. I edited clips from the Dragon’s Den episode into scroll-stopping social ads, leaning into memorable soundbites, playful copy and audio choices to make the category feel lighter and more approachable. Alongside this, I developed evergreen paid creative from instructional footage and UGC-style content, using warm validation and clear product demonstrations to explain how Chakow works, how it installs and why it fits into a more eco-conscious routine.
Across short-form video editing, motion graphics, captions, audio sourcing, light scripting and storyboarding, I produced over 10 unique videos with variants for paid and organic Meta and TikTok. The final content helped Chakow make the most of its post-show momentum, supporting a clearer product story across social channels and giving the brand a flexible set of assets for testing, education and ongoing performance creative.
Created By: André Harris, Jr.
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
Live it. Own it. Be it. Love it.
André Harris, Jr. Creative | AH Design, Intl. 2026
For Chakow, I created a suite of social-first stills and videos to support the DTC bidet brand’s relaunch following its appearance on BBC’s Dragon’s Den. The opportunity was to turn a national TV moment into a social content engine, helping the brand capitalise on increased attention while making a product people do not always know how to talk about feel useful, sustainable and surprisingly easy to understand.
The creative approach balanced humour, education and trust. I edited clips from the Dragon’s Den episode into scroll-stopping social ads, leaning into memorable soundbites, playful copy and audio choices to make the category feel lighter and more approachable. Alongside this, I developed evergreen paid creative from instructional footage and UGC-style content, using warm validation and clear product demonstrations to explain how Chakow works, how it installs and why it fits into a more eco-conscious routine.
Across short-form video editing, motion graphics, captions, audio sourcing, light scripting and storyboarding, I produced over 10 unique videos with variants for paid and organic Meta and TikTok. The final content helped Chakow make the most of its post-show momentum, supporting a clearer product story across social channels and giving the brand a flexible set of assets for testing, education and ongoing performance creative.
Post-Dragon’s Den Social Content Campaign
Chakow
Objective:
To create social-first video and still content for Chakow’s post-Dragon’s Den relaunch, using humour, UGC validation and instructional storytelling to build awareness, explain the product and support paid and organic growth.
For Chakow, I created a suite of social-first stills and videos to support the DTC bidet brand’s relaunch following its appearance on BBC’s Dragon’s Den. The opportunity was to turn a national TV moment into a social content engine, helping the brand capitalise on increased attention while making a product people do not always know how to talk about feel useful, sustainable and surprisingly easy to understand.
The creative approach balanced humour, education and trust. I edited clips from the Dragon’s Den episode into scroll-stopping social ads, leaning into memorable soundbites, playful copy and audio choices to make the category feel lighter and more approachable. Alongside this, I developed evergreen paid creative from instructional footage and UGC-style content, using warm validation and clear product demonstrations to explain how Chakow works, how it installs and why it fits into a more eco-conscious routine.
Across short-form video editing, motion graphics, captions, audio sourcing, light scripting and storyboarding, I produced over 10 unique videos with variants for paid and organic Meta and TikTok. The final content helped Chakow make the most of its post-show momentum, supporting a clearer product story across social channels and giving the brand a flexible set of assets for testing, education and ongoing performance creative.
Created By: André Harris, Jr.