Post-Dragon’s Den Social Content Campaign
Chakow
The Brief
Insight
Objective:
A Dragon’s Den appearance creates attention, but attention fades unless the product becomes easy to repeat. Chakow needed content that turned a national TV moment into social fluency: clear hooks, memorable soundbites, simple demonstrations and a tone that made an awkward-to-discuss product feel useful, sustainable and unexpectedly approachable.
To create social-first video and still content for Chakow’s post-Dragon’s Den relaunch, helping the brand capitalise on increased visibility and build a stronger product story across paid and organic social.
The challenge was to make a bidet brand feel easy to understand, easy to talk about and easy to remember. The content needed to use the credibility of the TV appearance while creating a flexible library of assets for humour, education, UGC validation, product demonstration and performance testing.
I led the content strategy and created the full social asset suite directly for Chakow, working with light guidance from the marketing team to shape the right content beats after the brand’s Dragon’s Den appearance. My role covered soundbite selection, short-form video editing, scripting, hooks, on-screen copy, captions, motion graphics, audio sourcing, still adaptations, visual elevation within the supplied brand guidelines and paid social creative for performance testing, with episode footage and existing brand assets provided by the client.
Created By: André Harris, Jr.
Role & Credits
I led the content strategy and created the full social asset suite directly for Chakow, working with light guidance from the marketing team to shape the right content beats after the brand’s Dragon’s Den appearance. My role covered soundbite selection, short-form video editing, scripting, hooks, on-screen copy, captions, motion graphics, audio sourcing, still adaptations, visual elevation within the supplied brand guidelines and paid social creative for performance testing, with episode footage and existing brand assets provided by the client.
Created By: André Harris, Jr.
Post-Dragon’s Den Social Content Campaign
Chakow
A Dragon’s Den appearance creates attention, but attention fades unless the product becomes easy to repeat. Chakow needed content that turned a national TV moment into social fluency: clear hooks, memorable soundbites, simple demonstrations and a tone that made an awkward-to-discuss product feel useful, sustainable and unexpectedly approachable.
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
Live it. Own it. Be it. Love it.
André Harris, Jr. Creative | AH Design, Intl. 2026
A Dragon’s Den appearance creates attention, but attention fades unless the product becomes easy to repeat. Chakow needed content that turned a national TV moment into social fluency: clear hooks, memorable soundbites, simple demonstrations and a tone that made an awkward-to-discuss product feel useful, sustainable and unexpectedly approachable.
Post-Dragon’s Den Social Content Campaign
Chakow
The Brief:
To create social-first video and still content for Chakow’s post-Dragon’s Den relaunch, helping the brand capitalise on increased visibility and build a stronger product story across paid and organic social.
The challenge was to make a bidet brand feel easy to understand, easy to talk about and easy to remember. The content needed to use the credibility of the TV appearance while creating a flexible library of assets for humour, education, UGC validation, product demonstration and performance testing.
Insight:
A Dragon’s Den appearance creates attention, but attention fades unless the product becomes easy to repeat. Chakow needed content that turned a national TV moment into social fluency: clear hooks, memorable soundbites, simple demonstrations and a tone that made an awkward-to-discuss product feel useful, sustainable and unexpectedly approachable.
Role & Credits:
I led the content strategy and created the full social asset suite directly for Chakow, working with light guidance from the marketing team to shape the right content beats after the brand’s Dragon’s Den appearance. My role covered soundbite selection, short-form video editing, scripting, hooks, on-screen copy, captions, motion graphics, audio sourcing, still adaptations, visual elevation within the supplied brand guidelines and paid social creative for performance testing, with episode footage and existing brand assets provided by the client.
Created By: André Harris, Jr.