No Guts, No Glory Immersive Birthday Party
AVR Events
The Brief
Insight
Objective:
A personal event does not need a generic theme. It needs a mythology. No Guts, No Glory worked because the references were treated as cultural code rather than decoration: punk attitude, New Romantic theatre and 1980s glamour became a visual language guests could recognise, inhabit and perform within.
To design the visual identity and event graphics for No Guts, No Glory, a live immersive birthday party produced by AVR Events and creatively directed around punk attitude, New Romantic glamour and 1980s cultural rebellion.
The challenge was to make a private celebration feel fully authored rather than themed. The graphics needed to support the creative direction, dress the venue, honour the guest of honour and create a bold visual world that felt personal, theatrical and culturally specific.
I designed the full visual identity and graphic system for No Guts, No Glory under the direction of the project’s Creative Director, translating the event concept into a complete set of guest-facing and environmental graphics. My role covered cultural research, sourcing authentic-era clippings and references, visual system development, typography, collage language, artwork setup and final design across save-the-dates, menus, venue graphics, prop details, environmental touchpoints and hero billboards, with existing credits kept as listed.
Art & Design Lead - André Harris, Jr.
AVR CEO: Amy Rowe
Lead Creative - Kat McGarr
Creative Producer - Daisy Wollard
Event Designer - Tamara D'Silva
Design Assist - @frksfanny
Coordinator - Clara Liotti
Role & Credits
I designed the full visual identity and graphic system for No Guts, No Glory under the direction of the project’s Creative Director, translating the event concept into a complete set of guest-facing and environmental graphics. My role covered cultural research, sourcing authentic-era clippings and references, visual system development, typography, collage language, artwork setup and final design across save-the-dates, menus, venue graphics, prop details, environmental touchpoints and hero billboards, with existing credits kept as listed.
Art & Design Lead - André Harris, Jr.
AVR CEO: Amy Rowe
Lead Creative - Kat McGarr
Creative Producer - Daisy Wollard
Event Designer - Tamara D'Silva
Design Assist - @frksfanny
Coordinator - Clara Liotti
No Guts, No Glory Immersive Birthday Party
AVR Events
A personal event does not need a generic theme. It needs a mythology. No Guts, No Glory worked because the references were treated as cultural code rather than decoration: punk attitude, New Romantic theatre and 1980s glamour became a visual language guests could recognise, inhabit and perform within.
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
Live it. Own it. Be it. Love it.
André Harris, Jr. Creative | AH Design, Intl. 2026
A personal event does not need a generic theme. It needs a mythology. No Guts, No Glory worked because the references were treated as cultural code rather than decoration: punk attitude, New Romantic theatre and 1980s glamour became a visual language guests could recognise, inhabit and perform within.
No Guts, No Glory Immersive Birthday Party
AVR Events
The Brief:
To design the visual identity and event graphics for No Guts, No Glory, a live immersive birthday party produced by AVR Events and creatively directed around punk attitude, New Romantic glamour and 1980s cultural rebellion.
The challenge was to make a private celebration feel fully authored rather than themed. The graphics needed to support the creative direction, dress the venue, honour the guest of honour and create a bold visual world that felt personal, theatrical and culturally specific.
Insight:
A personal event does not need a generic theme. It needs a mythology. No Guts, No Glory worked because the references were treated as cultural code rather than decoration: punk attitude, New Romantic theatre and 1980s glamour became a visual language guests could recognise, inhabit and perform within.
Role & Credits:
I designed the full visual identity and graphic system for No Guts, No Glory under the direction of the project’s Creative Director, translating the event concept into a complete set of guest-facing and environmental graphics. My role covered cultural research, sourcing authentic-era clippings and references, visual system development, typography, collage language, artwork setup and final design across save-the-dates, menus, venue graphics, prop details, environmental touchpoints and hero billboards, with existing credits kept as listed.
Art & Design Lead - André Harris, Jr.
AVR CEO: Amy Rowe
Lead Creative - Kat McGarr
Creative Producer - Daisy Wollard
Event Designer - Tamara D'Silva
Design Assist - @frksfanny
Coordinator - Clara Liotti