Objective:

What I delivered: I led graphics for AVR Events’ "No Guts, No Glory" immersive birthday experience, creating bold punk-inspired graphics that blended glamour, rebellion, and nostalgia into a cohesive event identity.

AVR Events’ “No Guts, No Glory” project was an opportunity to transform a New Romantics and punk-inspired brief into a full sensory visual experience. As the graphic designer and art consultant, I developed everything from the save-the-date invitation to large-scale venue graphics and prop design.

With direction drawing inspiration from Vivienne Westwood’s irreverent prestige and the DIY ethos of 1980s New Romanticism, I infused the visuals with collaged textures and letterpress typography, bridging analogue grit with modern glam. After a stylised photoshoot with the client, I designed two hero billboards using authentic-era clippings and playful Easter eggs referencing punk and fashion culture.

Deliverables included the Save the Date invite, hero entrance billboards, menus, and various set graphics. The result was a visually rich environment that tied every element of the event together. Both AVR and their client praised the creative direction for elevating the experience, especially the billboards, which became a standout moment in the event’s overall atmosphere and storytelling.