For The Body Source, I developed packaging strategy and design thinking for a Himalayan salt lamp, treating the pack as the beginning of the wellness experience rather than the end of the production process. The opportunity was to elevate a functional product into something more premium, giftable and emotionally considered, using packaging to communicate calm, quality and brand value before the lamp was even switched on.

The work began with a review of the existing packaging, alongside research into the customer, product category and broader wellness positioning. This helped identify the unboxing journey as a series of meaningful brand checkpoints, from first impression and material choice through to internal messaging, product reveal and added details. Each moment offered a chance to reinforce The Body Source as a premium wellness brand while making the customer feel more considered.

Across packaging structure, materials, sustainability considerations and unboxing touchpoints, the project explored how a simple product could become a more memorable ritual. Recommendations included reducing plastic where possible, using recycled materials and introducing added elements that could increase perceived value and giftability. The final direction created a calmer, more thoughtful packaging experience designed to support both wellness positioning and customer delight.