60 Years of Bond: An Omega Celebration
Secret Cinema
The Brief
Insight
Objective:
With cultural icons, restraint is part of the design language. Bond and Omega both carry decades of visual memory: elegance, precision, tension, glamour and control. The opportunity was not to reinvent that world, but to execute within it with enough care that every graphic touchpoint felt seamless, atmospheric and worthy of the brands it represented.
To support the 2D design execution for an immersive 60th anniversary celebration bringing together the cinematic world of James Bond and the luxury precision of Omega.
The challenge was to work within an established Secret Cinema event world and uphold the visual expectations of two globally recognised brands. Every guest-facing detail needed to feel premium, controlled and tonally right, supporting the experience without over-designing a legacy-driven moment.
This was my first project with Secret Cinema, supporting an adapted event world rather than creating the overall 2D visual system from scratch. I led designers through execution across the established design direction, while personally designing the step and repeat, watch diagrams, and food and drink menus, including client development on the step and repeat. The project included guest-facing print, signage, wayfinding, invitations, menus, environmental graphics and prop-related assets, with final credits listed as shown.
Head of 2D Design - André Harris, Jr.
Director of Content - Sabrina Goreeba
Designer - James Land
Designer - Natasha Thomas
Creative Producer - Tom Maller
Creative Producer - Charlie Dixon
Photography - Luke Dyson
Video/Some Photography © Omega/Getty Images.
Role & Credits
This was my first project with Secret Cinema, supporting an adapted event world rather than creating the overall 2D visual system from scratch. I led designers through execution across the established design direction, while personally designing the step and repeat, watch diagrams, and food and drink menus, including client development on the step and repeat. The project included guest-facing print, signage, wayfinding, invitations, menus, environmental graphics and prop-related assets, with final credits listed as shown.
Head of 2D Design - André Harris, Jr.
Director of Content - Sabrina Goreeba
Designer - James Land
Designer - Natasha Thomas
Creative Producer - Tom Maller
Creative Producer - Charlie Dixon
Photography - Luke Dyson
Video/Some Photography © Omega/Getty Images.
60 Years of Bond: An Omega Celebration
Secret Cinema
With cultural icons, restraint is part of the design language. Bond and Omega both carry decades of visual memory: elegance, precision, tension, glamour and control. The opportunity was not to reinvent that world, but to execute within it with enough care that every graphic touchpoint felt seamless, atmospheric and worthy of the brands it represented.
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
Live it. Own it. Be it. Love it.
André Harris, Jr. Creative | AH Design, Intl. 2026
With cultural icons, restraint is part of the design language. Bond and Omega both carry decades of visual memory: elegance, precision, tension, glamour and control. The opportunity was not to reinvent that world, but to execute within it with enough care that every graphic touchpoint felt seamless, atmospheric and worthy of the brands it represented.
60 Years of Bond: An Omega Celebration
Secret Cinema
The Brief:
To support the 2D design execution for an immersive 60th anniversary celebration bringing together the cinematic world of James Bond and the luxury precision of Omega.
The challenge was to work within an established Secret Cinema event world and uphold the visual expectations of two globally recognised brands. Every guest-facing detail needed to feel premium, controlled and tonally right, supporting the experience without over-designing a legacy-driven moment.
Insight:
With cultural icons, restraint is part of the design language. Bond and Omega both carry decades of visual memory: elegance, precision, tension, glamour and control. The opportunity was not to reinvent that world, but to execute within it with enough care that every graphic touchpoint felt seamless, atmospheric and worthy of the brands it represented.
Role & Credits:
This was my first project with Secret Cinema, supporting an adapted event world rather than creating the overall 2D visual system from scratch. I led designers through execution across the established design direction, while personally designing the step and repeat, watch diagrams, and food and drink menus, including client development on the step and repeat. The project included guest-facing print, signage, wayfinding, invitations, menus, environmental graphics and prop-related assets, with final credits listed as shown.
Head of 2D Design - André Harris, Jr.
Director of Content - Sabrina Goreeba
Designer - James Land
Designer - Natasha Thomas
Creative Producer - Tom Maller
Creative Producer - Charlie Dixon
Photography - Luke Dyson
Video/Some Photography © Omega/Getty Images.