MYO Plant Nutrition is a health and wellness brand built around plant-based performance. For the “Greener Than Green” campaign, I developed bold visuals that emphasised the brand’s eco credentials while staying true to its athletic energy. The creative combined punchy copy, layered tonal greens, and double exposure motifs of athletes and forests representing the symbiosis of human and nature.

The campaign’s play on words and design confidence helped MYO own its sustainability message in a memoable way. The result was a visually distinct identity that reinforced MYO’s reputation as an innovative, environmentally aware challenger brand.