"Savour the Summer" Campaign
Gousto
"Savour the Summer" Campaign
Gousto
Before I started with Gousto, the company had never executed a 360 seasonal campaign that extended cohesively across all channels. The brief focused on the nostalgia of food in the summer: cooking al fresco, dining outdoors, ice-cold refreshing drinks, and of course the defining smell of food on the barbecue.
My brainstorming took me to the iconic and on-trend throwback influences of the 80s and 90s. The neon colourways were inspired by beach-front architecture, mainly from Miami Beach and many of Britain's southern beaches.
Miami Beach's influence continued through the typography and geometric shapes/pattern-work. The Savour the Summer campaign visually captured the nostalgia necessary to make Gousto's first major seasonal campaign a memorable success.
Objective:
Objective: To create a multi-channel seasonal brand campaign to increase customer retention and add-on revenue via limited edition products and a micro-branded cocktail line.
Before I started with Gousto, the company had never executed a 360 seasonal campaign that extended cohesively across all channels. The brief focused on the nostalgia of food in the summer: cooking al fresco, dining outdoors, ice-cold refreshing drinks, and of course the defining smell of food on the barbecue.
My brainstorming took me to the iconic and on-trend throwback influences of the 80s and 90s. The neon colourways were inspired by beach-front architecture, mainly from Miami Beach and many of Britain's southern beaches.
Miami Beach's influence continued through the typography and geometric shapes/pattern-work. The Savour the Summer campaign visually captured the nostalgia necessary to make Gousto's first major seasonal campaign a memorable success.
Art Direction/Lead Designer: André Harris, Jr.
Designers: Andrea Rampazzo, Anezka Kratkocka
Copywriter/Content: Will Godfrey
Photographer: Mike English
Videographer: Jacek Zmarz
Food/Prop Stylist: Alice Feaver
Production Manager: Vicki Glover
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2026
Before I started with Gousto, the company had never executed a 360 seasonal campaign that extended cohesively across all channels. The brief focused on the nostalgia of food in the summer: cooking al fresco, dining outdoors, ice-cold refreshing drinks, and of course the defining smell of food on the barbecue.
My brainstorming took me to the iconic and on-trend throwback influences of the 80s and 90s. The neon colourways were inspired by beach-front architecture, mainly from Miami Beach and many of Britain's southern beaches.
Miami Beach's influence continued through the typography and geometric shapes/pattern-work. The Savour the Summer campaign visually captured the nostalgia necessary to make Gousto's first major seasonal campaign a memorable success.
"Savour the Summer" Campaign
Gousto
Objective: To create a multi-channel seasonal brand campaign to increase customer retention and add-on revenue via limited edition products and a micro-branded cocktail line.
Before I started with Gousto, the company had never executed a 360 seasonal campaign that extended cohesively across all channels. The brief focused on the nostalgia of food in the summer: cooking al fresco, dining outdoors, ice-cold refreshing drinks, and of course the defining smell of food on the barbecue.
My brainstorming took me to the iconic and on-trend throwback influences of the 80s and 90s. The neon colourways were inspired by beach-front architecture, mainly from Miami Beach and many of Britain's southern beaches.
Miami Beach's influence continued through the typography and geometric shapes/pattern-work. The Savour the Summer campaign visually captured the nostalgia necessary to make Gousto's first major seasonal campaign a memorable success.
Art Direction/Lead Designer: André Harris, Jr.
Designers: Andrea Rampazzo, Anezka Kratkocka
Copywriter/Content: Will Godfrey
Photographer: Mike English
Videographer: Jacek Zmarz
Food/Prop Stylist: Alice Feaver
Production Manager: Vicki Glover