While at Gousto, I developed the creative direction for Savour the Summer, the brand’s first major 360º seasonal campaign designed to show up cohesively across multiple customer touchpoints. Before this campaign, Gousto had not yet executed a fully joined-up seasonal campaign at this scale, making the project an important foundation for how the brand would approach campaign storytelling, visual consistency and cross-channel creative moving forward.

The brief centred on the nostalgia of summer food: cooking al fresco, dining outdoors, ice-cold drinks and the unmistakable smell of barbecue smoke. I translated that sensory world into a bold seasonal identity inspired by 80s and 90s throwback culture, drawing from Miami Beach architecture, British seaside colour, neon palettes, geometric pattern work and expressive typography. The direction gave Gousto a summer campaign world that felt energetic, nostalgic and instantly memorable.

Across concept development, visual direction and campaign rollout, Savour the Summer helped shift Gousto from channel-by-channel marketing toward more cohesive campaign thinking. The work became a foundational reference for future 360º seasonal campaigns, showing how a single emotional idea could stretch across the brand while remaining visually distinctive, customer-facing and commercially useful.