For Lick Home, I developed Meet Your Match, a 360 campaign platform designed to help customers move past one of the most common blockers in home decorating: choosing the right colour or wallpaper pattern. The opportunity was to turn overwhelm into a more playful and confidence-building experience, using the familiar language of dating and matchmaking to make product discovery feel personal, intuitive and fun.

The campaign journey was built around three connected goals: refreshing site content to better communicate the brand proposition, developing paid social creative to drive click-through to product pages, and creating an unexpected activation idea that could bring the concept to life beyond digital. By mapping the customer funnel, I shaped a journey where inspiring visuals, conversational copy and interactive touchpoints could guide customers from curiosity to confidence while reinforcing Lick’s brand promises at each stage.

At the heart of the concept was a Tinder-style matchmaking experience, where customers could find their ideal paint or wallpaper match through personality-led adjectives and playful product prompts. Social and partnership creative would lead into an interactive landing page or app, before connecting customers to product pages supported by authentic UGC and refreshed visuals. The platform also extended offline through a pop-up concept designed to showcase products, test innovation and build community through classes, mini-events and in-person engagement.