"Dolly Bingo" Brand Activation
Dolly Wines
"Dolly Bingo" Brand Activation
Dolly Wines
Objective:
To develop a series of brand activations for on-trade venues to help increase revenue and awareness of the Dolly Wines brand.
Dolly Wines sought to create an activation that would increase both brand awareness and revenue across on-trade venues. I developed a concept reimagining Bingo through three distinct formats: a digital activation, a weeknight after-work social, and a larger weekend brunch event. Each tier was crafted to suit different levels of venue commitment and customer engagement, ensuring the on-trade cleints and brand could scale the experience with ease.
By mapping the cusotmer journey and deconstructing bingo’s familiar mechanics, I was able to rebuild it as an accessible yet premium experience with cohesive marketing, staff, and gameplay materials. The concept was met with strong internal enthusiasm and featured in the client’s showcase to on-trade and retail buyers for potential brand adoption.
Senior Strategic Designer/Art Director - André Harris, Jr.
Middleweight Designer - Alex Rye
Account Manager - Stacey James
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2024
Dolly Wines sought to create an activation that would increase both brand awareness and revenue across on-trade venues. I developed a concept reimagining Bingo through three distinct formats: a digital activation, a weeknight after-work social, and a larger weekend brunch event. Each tier was crafted to suit different levels of venue commitment and customer engagement, ensuring the on-trade cleints and brand could scale the experience with ease.
By mapping the cusotmer journey and deconstructing bingo’s familiar mechanics, I was able to rebuild it as an accessible yet premium experience with cohesive marketing, staff, and gameplay materials. The concept was met with strong internal enthusiasm and featured in the client’s showcase to on-trade and retail buyers for potential brand adoption.
"Dolly Bingo" Brand Activation
Dolly Wines
To develop a series of brand activations for on-trade venues to help increase revenue and awareness of the Dolly Wines brand.
Dolly Wines sought to create an activation that would increase both brand awareness and revenue across on-trade venues. I developed a concept reimagining Bingo through three distinct formats: a digital activation, a weeknight after-work social, and a larger weekend brunch event. Each tier was crafted to suit different levels of venue commitment and customer engagement, ensuring the on-trade cleints and brand could scale the experience with ease.
By mapping the cusotmer journey and deconstructing bingo’s familiar mechanics, I was able to rebuild it as an accessible yet premium experience with cohesive marketing, staff, and gameplay materials. The concept was met with strong internal enthusiasm and featured in the client’s showcase to on-trade and retail buyers for potential brand adoption.
Senior Strategic Designer/Art Director - André Harris, Jr.
Middleweight Designer - Alex Rye
Account Manager - Stacey James