UI/UX, COPYWRITING, MOTION GRAPHICS, ILLUSTRATION, DIGITAL, GRAPHIC DESIGN

OBJECTIVE:

To improve and evolve the Curve app onboarding experience and to make the experience more on-brand by updating the journey’s content (copy, illustrations, and animation.)

During my tenure as UX Content Design Lead at Curve, I was tasked with utilising content to reduce drop-off during the post-download onboarding journey. Conducting an audit of the existing onboarding content and reviewing data from UX Research identified key focus areas: 1) revising copy to be benefit-led instead of feature-led, 2) revising the in-app illustrations to be more on-brand, and 3) clarify the physical Curve card’s existence by championing it throughout the journey.


I went through many rounds of copy research with my UX research team to ensure we were showcasing the right features. I also explored and created prototypes to showcase the Curve card in different ways. I also worked closely with the Brand team on a new, scalable illustration style which would be cohesively executed across all Brand channels. Overall the content contributions I made helped see a double-digit decrease in customer drop-off in a matter of weeks, making this project a success.

TEAMWORK MAKES THE DREAM WORK 🙌


UX Content Design Lead/Project Lead: André Harris, Jr.

Creative Direction: Francesca Bennett

Designers: Thomas Reynhart, André Harris, Jr.

Copywriters: Keeva O'Donnell, Josh Woodfin, André Harris, Jr.

Researcher: Sandeep Chowdhury


UX CONTENT + ONBOARDING JOURNEY
Curve

Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2022

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OBJECTIVE:

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UX CONTENT + ONBOARDING JOURNEY
Curve

OBJECTIVE:

To improve and evolve the Curve app onboarding experience and to make the experience more on-brand by updating the journey’s content (copy, illustrations, and animation.)

During my tenure as UX Content Design Lead at Curve, I was tasked with utilising content to reduce drop-off during the post-download onboarding journey. Conducting an audit of the existing onboarding content and reviewing data from UX Research identified key focus areas: 1) revising copy to be benefit-led instead of feature-led, 2) revising the in-app illustrations to be more on-brand, and 3) clarify the physical Curve card’s existence by championing it throughout the journey.


I went through many rounds of copy research with my UX research team to ensure we were showcasing the right features. I also explored and created prototypes to showcase the Curve card in different ways. I also worked closely with the Brand team on a new, scalable illustration style which would be cohesively executed across all Brand channels. Overall the content contributions I made helped see a double-digit decrease in customer drop-off in a matter of weeks, making this project a success.

TEAMWORK MAKES THE DREAM WORK 🙌


UX Content Design Lead/Project Lead: André Harris, Jr.

Creative Direction: Francesca Bennett

Designers: Thomas Reynhart, André Harris, Jr.

Copywriters: Keeva O'Donnell, Josh Woodfin, André Harris, Jr.

Researcher: Sandeep Chowdhury