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OBJECTIVE:
To create new, on-trend packaging and supporting advertising collateral for the grab-and-go pizza programme across all UK Whole Foods Market locations.
Considering both the natural aesthetic of Whole Foods Market with the iconic visuals of British culture, I explored two ways to best express their unique design attributes.
One concept utilises hand-drawn elements on a classic cardboard backdrop, while the other uses modern typography combined with the bold colours of the Union Jack.
Created by: André Harris, Jr.
TAKEAWAY PIZZA PROGRAMME REBRAND
Whole Foods Market

TAKEAWAY PIZZA PROGRAMME REBRAND
Whole Foods Market
OBJECTIVE:
To create new, on-trend packaging and supporting advertising collateral for the grab-and-go pizza programme across all UK Whole Foods Market locations.
Considering both the natural aesthetic of Whole Foods Market with the iconic visuals of British culture, I explored two ways to best express their unique design attributes.
One concept utilises hand-drawn elements on a classic cardboard backdrop, while the other uses modern typography combined with the bold colours of the Union Jack.
Created by: André Harris, Jr.