CAMPAIGNS, MARKETING, PACKAGING DESIGN, DIGITAL, PRINT, SHOOT DIRECTION

OBJECTIVE:

To create a seasonal brand campaign that will help increase customer retention while increasing marketplace add-on revenue via highlighting limited time offered products and a micro-branded seasonal cocktail line.

Before I started with Gousto, the company had never executed a 360 seasonal campaign that extended cohesively across all channels. The brief focused on the nostalgia of food in the summer: cooking al fresco, dining outdoors, ice-cold refreshing drinks, and of course the defining smell of food on the barbecue.

My brainstorming took me to the iconic and on-trend throwback influences of the 80s and 90s. The neon colourways were inspired by beach-front architecture, mainly from Miami Beach and many of Britain's southern beaches.

Miami Beach's influence continued through the typography and geometric shapes/pattern-work. The Savour the Summer campaign visually captured the nostalgia necessary to make Gousto's first major seasonal campaign a memorable success.

TEAMWORK MAKES THE DREAM WORK 🙌


Art Direction/Lead Designer: André Harris, Jr.

Designers: Andrea Rampazzo, Anezka Kratkocka

Copywriter/Content: Will Godfrey

Photographer: Mike English

Videographer: Jacek Zmarz

Food/Prop Stylist: Alice Feaver

Production Manager: Vicki Glover

SAVOUR THE SUMMER CAMPAIGN
Gousto

Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2022

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OBJECTIVE:

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SAVOUR THE SUMMER CAMPAIGN
Gousto

OBJECTIVE:

To create a seasonal brand campaign that will help increase customer retention while increasing marketplace add-on revenue via highlighting limited time offered products and a micro-branded seasonal cocktail line.

Before I started with Gousto, the company had never executed a 360 seasonal campaign that extended cohesively across all channels. The brief focused on the nostalgia of food in the summer: cooking al fresco, dining outdoors, ice-cold refreshing drinks, and of course the defining smell of food on the barbecue.

My brainstorming took me to the iconic and on-trend throwback influences of the 80s and 90s. The neon colourways were inspired by beach-front architecture, mainly from Miami Beach and many of Britain's southern beaches.

Miami Beach's influence continued through the typography and geometric shapes/pattern-work. The Savour the Summer campaign visually captured the nostalgia necessary to make Gousto's first major seasonal campaign a memorable success.

TEAMWORK MAKES THE DREAM WORK 🙌


Art Direction/Lead Designer: André Harris, Jr.

Designers: Andrea Rampazzo, Anezka Kratkocka

Copywriter/Content: Will Godfrey

Photographer: Mike English

Videographer: Jacek Zmarz

Food/Prop Stylist: Alice Feaver

Production Manager: Vicki Glover