CREATIVE DIRECTION, BRANDING, ART DIRECTION, CAMPAIGNS, PRODUCT LAUNCHES, COPYWRITING, MOTION GRAPHICS, 3D, PHOTO EDITING, VIDEO EDITING, STRATEGY, MARKETING, LOGO DESIGN

OBJECTIVE:

Objective: to develop branding, go-to-market strategy, and launch campaigns for a powdered drink that aids in sleep and relaxation.

shop.dozedrinks.com


While at Remy Sleep, I had the exciting opportunity to completely own the branding, marketing, and launch of a new sleep drink product. My process broke into two different areas: marketing and branding. I started on the marketing side researching the competitive landscape, developing the target personae, and leading my team in workshopping the personae’s problems, positioning, and the productions features/advantages/benefits. After the workshop, I developed the personae further to include unique problem statements, positioning before, during, and after product use, and created a targeted marketing funnel for each personae leveraging various possible activations channels.


On the branding side, I used the competitive landscape to see how to make the eventual packaging of the product stand out once it hit shelves. As a sister brand of Remy Sleep, it was important to balance reminiscence of the Remy Sleep brand while still allowing for the drinks brand to hold its own. After developing the visual identity and tone-of-voice, ideation on the creative direction of both pre-launch and launch campaign began. After two photoshoots and a video shoot, we had all of the pre-launch and launch assets needed to introduce the world to Doze.

TEAMWORK MAKES THE DREAM WORK 🙌


Creative Direction and Strategy: André Harris, Jr.

Photography: Benny Duckhouse

Videography: Jacek Zmarz

Photo/Video Editing and Motion Graphics: André Harris, Jr.

Email Design: Carla Centrone

Voiceover: Claire Engall

Special Thanks To: Charlotte!

DOZE DRINKS BRANDING AND LAUNCH
Remy Sleep

Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2022

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OBJECTIVE:

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DOZE DRINKS BRANDING AND LAUNCH
Remy Sleep

OBJECTIVE:

Objective: to develop branding, go-to-market strategy, and launch campaigns for a powdered drink that aids in sleep and relaxation.

shop.dozedrinks.com


While at Remy Sleep, I had the exciting opportunity to completely own the branding, marketing, and launch of a new sleep drink product. My process broke into two different areas: marketing and branding. I started on the marketing side researching the competitive landscape, developing the target personae, and leading my team in workshopping the personae’s problems, positioning, and the productions features/advantages/benefits. After the workshop, I developed the personae further to include unique problem statements, positioning before, during, and after product use, and created a targeted marketing funnel for each personae leveraging various possible activations channels.


On the branding side, I used the competitive landscape to see how to make the eventual packaging of the product stand out once it hit shelves. As a sister brand of Remy Sleep, it was important to balance reminiscence of the Remy Sleep brand while still allowing for the drinks brand to hold its own. After developing the visual identity and tone-of-voice, ideation on the creative direction of both pre-launch and launch campaign began. After two photoshoots and a video shoot, we had all of the pre-launch and launch assets needed to introduce the world to Doze.

TEAMWORK MAKES THE DREAM WORK 🙌


Creative Direction and Strategy: André Harris, Jr.

Photography: Benny Duckhouse

Videography: Jacek Zmarz

Photo/Video Editing and Motion Graphics: André Harris, Jr.

Email Design: Carla Centrone

Voiceover: Claire Engall

Special Thanks To: Charlotte!