CREATIVE DIRECTION, BRANDING, ART DIRECTION, CAMPAIGNS, MOTION GRAPHICS, VIDEO EDITING, PHOTO EDITING

OBJECTIVE:

To evolve the brand and product imagery of Remy Sleep to increase brand awareness, value perception, and overall revenue.

Remy Sleep is an early-stage premium sleep lifestyle brand with an array of products that help support sleep and relaxation. As the Director of Creative and Brand, I audited the brand and noticed that there was an opportunity to make the brand feel less tech-y and to better reflect the product price point and target audience’s aesthetic tastes. Also through campaigns, I felt there was an opportunity to have a bit of fun to ensure the creative was “scroll-stopping.”


Inspired by the connection between surrealism and dreamscapes, I employed a stripped back/minimal aesthetic in product shots to ensure the product felt premium while being the primary focus. For organic social ads and content, I leaned in further on surrealism with less minimalism to make the creative more eye-catching on feeds. The introduction of a modern-retro curved serif font and the incorporation of colour blocks and gradients helped give creative a warmer, editorial nod – elevating Remy Sleep away from an e-commerce tech company to an aesthetically-pleasing lifestyle brand.

TEAMWORK MAKES THE DREAM WORK 🙌


Creative Direction: André Harris, Jr.

Photography: Benny Duckhouse, André Harris, Jr.

Editing: André Harris, Jr.

Graphic Design/Motion Graphics: André Harris, Jr.

Special Thanks To: Will, Maddie, Lissie, Dina, Ruxi, Carla, Nicole, Amelia, Lawrence, Lucas, Abeer, Steph, and Tillie🐾 !

CREATIVE & BRAND EVOLUTION
Remy Sleep

Live it. Own it. Be it. Love it.
André Harris, Jr. // AH Design, Intl. 2022

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OBJECTIVE:

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CREATIVE & BRAND EVOLUTION
Remy Sleep

OBJECTIVE:

To evolve the brand and product imagery of Remy Sleep to increase brand awareness, value perception, and overall revenue.

Remy Sleep is an early-stage premium sleep lifestyle brand with an array of products that help support sleep and relaxation. As the Director of Creative and Brand, I audited the brand and noticed that there was an opportunity to make the brand feel less tech-y and to better reflect the product price point and target audience’s aesthetic tastes. Also through campaigns, I felt there was an opportunity to have a bit of fun to ensure the creative was “scroll-stopping.”


Inspired by the connection between surrealism and dreamscapes, I employed a stripped back/minimal aesthetic in product shots to ensure the product felt premium while being the primary focus. For organic social ads and content, I leaned in further on surrealism with less minimalism to make the creative more eye-catching on feeds. The introduction of a modern-retro curved serif font and the incorporation of colour blocks and gradients helped give creative a warmer, editorial nod – elevating Remy Sleep away from an e-commerce tech company to an aesthetically-pleasing lifestyle brand.

TEAMWORK MAKES THE DREAM WORK 🙌


Creative Direction: André Harris, Jr.

Photography: Benny Duckhouse, André Harris, Jr.

Editing: André Harris, Jr.

Graphic Design/Motion Graphics: André Harris, Jr.

Special Thanks To: Will, Maddie, Lissie, Dina, Ruxi, Carla, Nicole, Amelia, Lawrence, Lucas, Abeer, Steph, and Tillie🐾 !