MYO Plant Nutrition is a health, wellness, and fitness brand that champions the power of nature in an animal-based product driven industry. They have made a great start at establishing the importance of an established symbiotic relationship with themselves, their customers, and nature – but their high performers want more.

MYO briefed a marketing campaign to going greener than green by committing to planting a tree for every product purchased. Trees easily became the hero symbol of the campaign as both the gift (to the earth) with purchase and the customer's individual contribution to fighting climate change. A double exposure motif mixing athletes and forests proved to be visually appealing while representing the symbiosis of human and nature. The campaign is topped off with a familiar shopping phrase reworked to keep the tree theme front and centre.