To increase highlighted product revenue by ideating and rolling out themed creative for various seasonal campaigns.
CREATIVE DIRECTION, VIDEO SHOOT, MOTION GRAPHICS, CAMPAIGNS, ART DIRECTION, VIDEO EDITING, GRAPHIC DESIGN
It was my first week with Remy Sleep when, by Wednesday, I suggested doing a visual seasonal campaign just in time for Valentine’s Day. Self-Love Valentine's was visually inspired by the overall surreal dreamscapism I wanted to bring to the brand creatively. I juxtaposed the heaviness of a weighted blanket with the loftiness of better sleep by showing the products floating in the sky. The campaign tone of voice focused on self-care, reminding the customer that self-love and better sleep are the perfect pair. Within days I leveraged existing assets to create new creative which took over the Remy Sleep website and paid social ad sets.
Later in the summer, I was tasked to create a campaign to help increase weighted blanket revenue during a usually low season every year. It is common to associate a weighted blanket with being warmer than a standard blanket. The creative direction of the Sleep Cool for the Summer campaign was developed to address this association by focusing on showcasing the breathability and airiness of the two hero products. Using a green screen, we filmed the blankets at a high FPS to achieve a serene air-dancing quality from the blankets superimposed on a snowy mountain range (which we all wished for during the historic heatwaves!) With additional snow effects and frost added to still product images, the creative successfully evoked a feeling of coolness and breathability.