TAKEAWAY PIZZA PROGRAMME REBRAND
Whole Foods Market
PACKAGING DESIGN, GRAPHIC DESIGN, PRINT, MARKETING, PHOTOGRAPHY, CREATIVE DIRECTION
To create new, on-trend packaging and supporting advertising collateral for the grab-and-go pizza programme across all UK Whole Foods Market locations.
Considering both the natural aesthetic of Whole Foods Market with the iconic visuals of British culture, I explored two ways to best express their unique design attributes.
One concept utilises hand-drawn elements on a classic cardboard backdrop, while the other uses modern typography combined with the bold colours of the Union Jack.