MARKET STREET PRIDE DÉCOR & VISUAL MERCH
Whole Foods Market

CREATIVE DIRECTION, CAMPAIGNS, VISUAL MERCH, MANAGEMENT, MARKETING, PHOTOGRAPHY

OBJECTIVE:

To celebrate Pride Month in San Francisco by transforming the store into a true Pride experience in the world's most famous LGBT community.

It was Whole Foods Market on Market Street's first Pride Month in a store that was popularly referred to as the Castro Whole Foods Market. Since the company is known for placing high importance on Team Member diversity, and being located in the most well-known "gayborhood" in the world, it was imperative that as Marketing Team Leader I helped the store make a lasting first impression for its inaugural Pride Month.


Over 75 rainbow flags adorned the exterior and interior combined with a festive rainbow paper lantern installation as you enter. Products were merchandised in chromatic order where possible, and chalkboards/glass writing kept the pride flowing through the store. The standout feature was a chalkboard exhibition called "Real Food, Real Icons" featuring illustrations and inspirational quotes of LGBT icons of past and present.

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