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FESTIVE GET-TOGETHER CAMPAIGN + BRANDING
Gousto

CREATIVE DIRECTION, ART DIRECTION, MOTION GRAPHICS, PACKAGING DESIGN, MARKETING, CAMPAIGNS, PRODUCT DESIGN, BRANDING, SHOOT DIRECTION

OBJECTIVE:

To create Gousto's first seasonal campaign post-rebrand which helped promote a new seasonal product proposition, which celebrated how the season brings all people together: around food.

The seasonal proposition for this campaign centred around a new product called the "Festive Get-Together Box", which needed a wide array of design work to create, promote, and sell. Seeing as Gousto had just launched their new rebrand just a few months prior, the biggest challenge with this brief was ensuring that the new brand guidelines were still heavily adhered to while pushing the guidelines just enough to allow for a distinctive campaign.

The leading element of the campaign was the photography, which was inspired by the warmth and togetherness ethos of "hygge" from Denmark/Norway.

After prop shopping and art directing the campaign photoshoot, I collaborated with multiple key business stakeholders to get a consistent look and feel across all customer touchpoints. The on-brand but differentiating creative direction, combined with strong collaborations across the business, helped make a campaign and seasonal product offering that reached its projection goals.

Live it. Own it. Be it. Love it.

André Harris, Jr. // AH Design, Intl. 2021

 ANDRÉ HARRIS, Jr.