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"SUMMER IS COMING" CAMPAIGN
To develop a digital ad campaign themed around the return of summer after nearly 2 years of lockdown, focusing on a specific product collection.
COLIN THE CATERPILLAR & PERCY PIG PARTY BOXES
To develop a "party-in-a-box" product, composing of tableware, décor, and packaging, for M&S's two major character properties: Colin the Caterpillar and Percy Pig.
HIMALAYAN SEA SALT LAMP PACKAGING
To ideate and develop packaging for a line of Himalayan Sea Salt Lamps that would be visually appealing on the shelves of high street retailers.
"MEET YOUR MATCH" CAMPAIGN
To create a 360º digital-led campaign that would increase customer acquisition by a) eliminating customer choice paralysis, b) refreshing site content to better communicate Lick Home's proposition, c) promote high CTR to product pages, and d) activate customers via an out-of-the-box event.
WEDDING BOOK DESIGN SERVICE
To increase total revenue from the premium photo books category at Photobox by creating, developing, launching, and then be the managing director of their first-ever service product: a customer-facing concierge-style bespoke design service for Weddings.
PHOTOBOX GROUP PACKAGING REBRAND
To consolidate and enhance the customer experience of three European photo gifting companies by creating an unboxing journey that surprises and delights customers while evoking the emotions associated with gifting.
"LIKE A LOCAL" JANUARY LAUNCH CAMPAIGN
To propose January launch campaign creative for Headwater in January that dramatises the brand in a memorable way – ensuring that key parts of the campaign have a strong CTA and drive response.
SUN-SATIONAL SUMMER CAMPAIGN
Create a compelling campaign to communicate Gousto's summer offering, highlighting the variety of recipe/ingredient/flavours in the perfect weather for sharing food amongst loved ones.
GOUSTO FINE DINE-IN RANGE LAUNCH CAMPAIGN
To brand and launch a new range of premium recipes with creative that showcases the range in a luxurious light while still being perceived as good value for money.
GOUSTO VISUAL REBRAND AND EXECUTION
To assist in directing and to lead in the execution of a rebrand that focuses on family, celebrates food and is visually disruptive yet appealing within the UK recipe box industry.
To brand an emerging food range with a stand-out modern visual identity that pays homage to the history and heritage of each product's specific recipe and the overall cuisine.