Objective:

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To create new, on-trend packaging and supporting advertising collateral for the grab-and-go pizza programme across all UK Whole Foods Market locations.

Considering both the natural aesthetic of Whole Foods Market with the iconic visuals of British culture, I explored two ways to best express their unique design attributes.

One concept utilises hand-drawn elements on a classic cardboard backdrop, while the other uses modern typography combined with the bold colours of the Union Jack.