Rosés are known as one of the wines of summer, and to help market to this I was tasked to create an entire marketing campaign derivative of an over-arching summer campaign. I began brainstorming with a garden party as a theme, and thought of a garden of rosés full of bushes and vines of wine glasses instead of roses. I narrowed this concept down to a single glass, and put glass thorns and leaves on an elongated wine glass stem. Drawing the rosé in the glass a certain way helped make the rosé look like a peeling rose petal. I finished off the look with a supporting graphic element in the form of wine bottle picket fencing. Lastly, I incorporated some visual merchandising elements to help bring the campaign to completion.