OBJECTIVE

To create a seasonal marketing campaign comprising collateral design and visual merchandising to help drive sales of rosé wines.

PROCESS

Rosés are known as one of the wines of summer, and to help market to this I was tasked to create an entire marketing campaign derivative of an over-arching summer campaign. I began brainstorming with a garden party as a theme, and thought of a garden of rosés full of bushes and vines of wine glasses instead of roses. I narrowed this concept down to a single glass, and put glass thorns and leaves on an elongated wine glass stem. Drawing the rosé in the glass a certain way helped make the rosé look like a peeling rose petal. I finished off the look with a supporting graphic element in the form of wine bottle picket fencing. Lastly, I incorporated some visual merchandising elements to help bring the campaign to completion.

LOGO + GRAPHICS PALETTE
IN-STORE SIGNAGE
IN-SITU
IN-SITU
in-situ

Live it. Own it. Be it. Love it.

André Harris, Jr. // AH Design, Intl. 2020

 ANDRÉ HARRIS, Jr.