To create a seasonal marketing campaign comprising collateral design and visual merchandising to help drive sales of rosé wines.
Rosés are known as one of the wines of summer, and to help market to this I was tasked to create an entire marketing campaign derivative of an over-arching summer campaign. I began brainstorming with a garden party as a theme, and thought of a garden of rosés full of bushes and vines of wine glasses instead of roses. I narrowed this concept down to a single glass, and put glass thorns and leaves on an elongated wine glass stem. Drawing the rosé in the glass a certain way helped make the rosé look like a peeling rose petal. I finished off the look with a supporting graphic element in the form of wine bottle picket fencing. Lastly, I incorporated some visual merchandising elements to help bring the campaign to completion.