campaign + branding
CREATIVE DIRECTION • PRODUCT LAUNCH • SHOOT ART DIRECTION • MOTION GRAPHICS
To create Gousto's first seasonal campaign post-rebrand which helped promote a new seasonal product proposition, which celebrated how the season brings all people together: around food.
The seasonal proposition for this campaign centred around a new product called the "Festive Get-Together Box", which needed a wide array of design work to create, promote, and sell. Seeing as Gousto had just launched their new rebrand just a few months prior, the biggest challenge with this brief was ensuring that the new brand guidelines were still heavily adhered to while pushing the guidelines just enough to allow for a distinctive campaign.
The leading element of the campaign was the photography, which was inspired by the warmth and togetherness ethos of "hygge" from Denmark/Norway.
After prop shopping and art directing the campaign photoshoot, I collaborated with multiple key business stakeholders to get a consistent look and feel across all customer touchpoints. The on-brand but differentiating creative direction, combined with strong collaborations across the business, helped make a campaign and seasonal product offering that reached its projection goals.