Objective:

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To brand an event where customers ate, drank, tasted, and celebrated all things chocolate!

It is a rare (but not unusual) occurence when you are given a brief with complete creative control. While it may seem easy, sometimes a lack of boundary can result in too many possibilities. 

Designing from an organic stream of consciousness, I took inspiration from Willy Wonka and the Chocolate Factory and the network of pipes and machinery depicted within the film. The inspiration led me to create a standout logo that I didn't want to complicate with too many other elements.

After setting up and photographing different chunks of chocolate, I brought all of the elements together into a simple yet effective brand for this decadent event.